While TikTok remains a fairly new social media platform, it’s revolutionizing the way small businesses are marketing their products and services. Throughout this article, we’re going to take a deeper look into TikTok and how it can potentially help you grow your market.
In our digital age, small businesses face a lot more competition. Yet, at the same time, they also have a lot more tools at their disposal. Video marketing is one of the most effective of these tools.
The idea behind ethical marketing is booming in business. So much so, 56% of Americans refuse to purchase from a brand they find unethical. Vice versa, 92% of Millennial buyers feel more comfortable purchasing from ethical companies. But what is ethical marketing and how can it benefit your company?
If you have a business profile on any of the social media platforms, you’ve most likely been asked if you’d like to buy advertisements. Though an intriguing proposition, many people gloss over this with some doubts.
The current world health crisis is unlike anything we’ve seen in recent decades. Until we can get our grasp on this invisible enemy, many small businesses across the country have been asked to temporarily shut down. Though this will have a very positive effect on the overall outcome of the coronavirus, the lack of income puts many small businesses at financial risk.
A quick Google search will inform you there are a number of different ways to go about this. Whether it be marketing through social media or developing a better SEO.
From a legal point of view, consent marketing is a vital factor of the General Data Protection Regulation (GDPR). Most notably, when it comes to online registering or checkout. Of course, there are other areas of user experience to consider. But for the sake of this article, we’re going to keep a focus on where consent marketing practices are a necessity.
New year resolutions are always tough. Though they always appear perfect on paper, they’re always a lot more difficult to get going. However, with a bit of habit-forming, New Year’s resolutions can change our lives very much for the better.
Autumn can be both a blessing and a curse when it comes to owning a business. While many are beginning to plan their holiday success, others are still caught up in everything the seasonal change brings - school starting, summer ending, etc.
When talking to business owners, we often ask the question “what is your customer retention strategy?” And more times than not, small business owners don’t have one. Customer retention strategies are essential and need to be integrated into any business. After all, over 60% of sales will come from existing customers. It costs more and takes more of your time to market to new customers than to your existing customer base.
