Top Social Media Marketing Trends in 2021

Social media continues to be one of the most important marketing tools for business owners. It’s a valuable way to reach customers, increase conversions, and build a brand. 

However, this is an ever-changing market and marketers need to remain up-to-date with the latest trends at all times. There are many social and technological developments to consider, and small businesses need to be adaptable to make the most of the latest opportunities.

If you want to keep your audience engaged and ensure your content is effective in the current climate, here are some of the top social media trends for 2021 to consider: 

1. More focus on word of mouth marketing 

Concerns over online privacy, scams, fake news and inaccurate information are on the rise. As this trend continues, it’s harder than ever to build a trusting relationship with your customers online. But, it’s still an essential part of growing your business! 

Studies show that 75% of consumers don’t accept advertisements as the truth. What does this mean for businesses? It means they should focus on other approaches, such as reviews, testimonials, and customer ratings. 

If you want to get ahead in 2021, you need to invest in building relationships with customers, trusted influencers, authorities in your niche, and your employees. This is the only way to make sure potential customers see the value of your product or service. 

You should also build trust by keeping your branding and content consistent across all the platforms you use. Making a small change like using a professional logo can help with this. If you don’t have a logo, you can build one using a logo maker application. The same type of free resources are available to create your branded business cards. 

2. Customer-focused social media marketing 

Competition for customers’ attention is intense online. One of the ways you can stand out is to focus on engaging with your audience more. This is a big trend at the moment, as it can boost organic posts on people’s news feeds. 

Social media algorithms are designed to deliver the most relevant or interesting content to users, and they favor users that behave like real people. By liking, commenting, or sharing posts, it will appear on more news feeds. 

In particular, engaging more with influencers can massively boost your reach. Aim to collaborate with as many trusted figures as possible so they can promote your brand message. When used alongside paid ads, this tactic can be great for growing your business. 

3. Highlighting social and environmental issues 

Conversations about social and environmental issues are becoming more important to customers, and they want to see that companies care about these problems and want to help. By leveraging your platforms to speak out, you can stand out from your competitors. 

Customers want meaningful content. In 2021, consumers will expect brands to show an interest in issues that matter to them. And, in particular, brands with a large reach will be expected to use their platform to inform and educate others whilst providing positive messages. 

4. Diversity content types 

The days of just relying on Facebook ads are gone. In 2021, the changes in the way social media is used will continue. For example, TikTok, which now has an estimated 850 million active users a month, has been a pioneer in new types of user-generated content. 

TikTok is particularly popular with young people,  as is Instagram, which recently launched “Reels”. For companies wanting to reach customers in the 18-35 age range, it’s more important than ever to fully utilize every channel to reap the maximum rewards. 

In addition to this, live social media videos are soaring in popularity among consumers, and marketers are using this as an opportunity to reach out to their customers online. 

Content like live question and answer sessions, interviews and collaborations, and launches and announcements are replacing other types of events marketing. It’s predicted that this trend will continue into 2021 as more marketers embrace innovative ways to reach their goals.