Digital Marketing Tips to Take Your Business to the Next Level
Digital marketing is essential for building value and generating profit. But, in the rapidly changing market, it’s not always easy to keep up with trends and know the best strategies.
For small businesses, it’s more important than ever to have knowledge in this area. First, by understanding the fundamental principles of digital marketing and keeping up with the latest trends to stay ahead of the competition.
To help you do this, here are some tips for marketing your business online:
Content marketing is a vital tool for businesses. Research shows that, right now, over 70% of marketers are actively investing in various content marketing strategies. This is a competitive area, but it can also be immensely beneficial for small businesses.
Getting your content marketing right can boost engagement with your target audience, improve your search engine rankings, and help you become a more trusted brand. To ensure you get the best results, your content needs to be informative, relevant, shareable, and well-written.
Next, when using digital marketing, it’s essential to ensure your branding, including your web design and visual content, is consistent with your company values. Remember to keep your brand message clear at all times and apply it across all the platforms you use.
Your branding strategy should add value. In addition to this, you need a professional logo that can be used on your website and social media accounts. If you don’t have a logo yet, you can easily build one using a free online tool like LogoCreator.
PERSONALIZED CUSTOMER EXPERIENCE
Another important digital marketing strategy in 2020 is to focus on the customer experience. If you want to keep up with competitors and stand out, catering to your audience and delivering a unique experience at every touchpoint can help you stay ahead.
Rather than providing a generic experience, personalization can give your business the boost it needs - and it’s extremely popular with customers. According to studies, approximately 80% of customers say they are more likely to purchase a product or service from a brand if they do this.
Automated marketing campaigns are a fantastic way to streamline your operational processes. Plus, they can make your business much more scalable in the long-term. Automation can be used across all parts of your marketing funnel for simplification purposes.
For example, if your sales funnel has a lead magnet, such as an ebook, guide, or something of value, this can be used to obtain the contact details of your target customer. You can then use automated email sequences and targeted emails to reach out to them about products.
Data analysis is something that’s become more relevant in the last few years. As a small business, collecting, monitoring, and analyzing data is crucial to driving sales.
One way to do this is through Google Analytics, which allows you to track marketing campaigns on social media and email. You can also measure your website performance and key stats, such as visitor volume and engagement and conversion rates.
SOCIAL MEDIA CAMPAIGNS
Last but not least, small business owners should not underestimate the power of social media. According to the latest figures, over 4.57 million people now use social media, and businesses should make sure they’re using at least one platform for marketing purposes.
You should consider the best platforms for your business. Facebook has the most users and is usually the go-to. However, LinkedIn and Twitter get more engagement on articles, and Instagram and Pinterest typically work well for businesses selling visually appealing products.
Once you’re signed up to social media, make sure you focus on being authentic. Rather than chasing sales, which is a big mistake, try and build relationships with your audience, interact, and show your customers the value of your business to them.